Lawson Swim Club
Website Redesign — ProposalPrepared for Lawson MO Swim Club · Lawson, MO · 2026
A website that makes it easy to join, book and give.
Website Redesign — Prepared for Lawson MO Swim Club
The opportunity
This redesign puts memberships, party bookings and sponsorships where people can find them, and gives everyone else a clear way to get in touch — all built mobile-first, where most of your visitors already are.
A modern facelift for lawsonswimclub.com — built around the club's own content, and around the three things visitors actually come to do.
01
What you'll get
✓Modern, on-brand redesignBuilt on your own brand colours, not a stock theme.
✓Mobile-first & fastLooks sharp and loads quickly on every phone.
✓Found on GoogleClean SEO structure, and every page set up to be indexed.
✓Your reviews, up frontAll 2 of the reviews you already publish, on the page word for word.
✓One-tap callingYour number is a call button in the header of every page, at every screen size.
02
Features that make joining easy
★
Real proofYour reviews, word for word
All 2 testimonials you already publish, moved somewhere people actually see them.
🔌
Every serviceEverything the club offers
All six, each with its own description, instead of a menu people have to hunt through.
✉️
Straight to youContact form
Name, email, phone, what it's about and a message — for the people who would rather write than call.
03
Your own content, put to work
★
Real reviewsAll 2 of your reviews
Every review you already publish is on the page, word for word. Nothing invented, nothing written for you.
🔧
Your wordsAll six, in your own words
Every description is the one the club already published, rather than a rewrite that puts words in your mouth.
💬
Your answers10 questions answered up front
The things people ring up to ask, answered on the page word for word from your own Pool Parties and Donate pages — so fewer enquiries start from nothing.
🛡️
Your credentialsYour history, where it counts
Built in 1966, sixty summers and counting, and a Lawson 501(c)(7) — near the top of the page instead of at the bottom.
🎨
Your coloursYour brand colours, taken from what you already use
The accent colour is sampled out of your own logo and season banner rather than picked to taste, so the pages match the branding you already use.
⛳
Your detailsYour rates, your memberships, your party packages and your hours, on the page
The things people ring up to ask — what an hour costs, what they can play, what a membership includes — are laid out where they can be read, using the figures you already publish.
04
Investment
What’s included
- Everything in a full custom redesign
- Project gallery, ready for your photos
- Clean page structure — a real heading and description on every page
- Photo gallery, instant estimator and blog — built in, not shown in this preview; they switch on once there is content to put in them
- Every review you publish, word for word
- Priority launch
Your price
$199
One-time
The entire package — everything listed beside this — for $199.
One fixed price for the whole build - the pages, the copy laid out from your own content, and the launch. Your Squarespace store keeps taking the payments exactly as it does now.
What this preview does not do yet
- The contact form is a demonstration. It lays out and it checks what you type, but it does not send anywhere yet — wiring it to lawsonmoswimclub@gmail.com is part of the build, not something a preview does.
- Nothing on these pages takes a payment. A membership or sponsorship opens its own page here, and the button on that page hands you to the club's existing Squarespace store, which is where the money is taken today and would keep being taken. There is no basket and no card field anywhere in this preview.
- The donation block shows your goal and your total and opens your existing donation form. It does not take the donation on the page, and the total it shows is the one from your fundraising thermometer, dated 18 May 2026 — send us a current figure and it changes in a minute.
- The membership and sponsorship pages are built in your own brand colours only. Clicking one from a different colourway still lands on the brand-coloured page — building a set per colourway is possible, it was just not worth eleven times the pages to show you the idea.
- The eleven designs carry the same sections and the same words; they differ in colour and layout. One small difference between the two sets: the row of icon trust-points under the header shows on the six light designs and not on the five dark ones.
05
Timeline — ready now
This is already built. Everything you just clicked through exists today — the design, the content and the working features. The only step left is your review.
✓ Done
Design & content
Theme designed, copy written, pages laid out.
✓ Done
Build & features
Site built, and every feature in this preview is working — go and use them. Joining, sponsoring and donating hand off to the club's existing Squarespace store, which is still where payment is taken; nothing about how the club gets paid changes. Photo gallery, instant estimator and blog are built in but not shown here; they switch on once there is content to put in them.
When you're ready
Review & launch
Your review and any changes you want, then we go live and walk you through it.
Ownership & use. These designs, the mockups they link to, and this proposal are the property of Lean Software, LLC and are shared with Lawson MO Swim Club for evaluation only. No license to use, reproduce, adapt or republish any part of them is granted until a signed agreement is in place and payment is made. On final payment, full ownership of the delivered website transfers to Lawson MO Swim Club.